The CEO of the family business wants to give his TV a new face, removing everything that is inevitably no longer indispensable
Written by Simone Di Matteo
“It is a great test of judgement to remain master of oneself even in spurts of madness. Every excess [… ] departs from reasonableness, but if one knows how to use this masterly caution, one will never trample reason underfoot, nor will one overstep the boundaries of the intuition of the good” wrote no less than four centuries ago, in his Oracle Manual and Art of Prudence, the Spanish Jesuit, writer and philosopher Baltasar Gracián y Morales in an effort to reassure his readers (as well as the posterity of future generations) about the often too much that has characterized human history since the dawn of time.
Whether of zeal, negligence or power, excess, whether we like it or not, is part of us. Every year, punctually, in politics, on television, on the street, in the home or in public places, one has the chance to come across the whatever, and when the situation inevitably gets out of hand, one has to run for cover in the hope, most often in vain, of being able to reduce what is now beyond our control.
A bit like what Pier Silvio Berlusconi has done in recent weeks with his Mediaset publishing group, within which he has triggered a revolution that has overturned most of the TV schedules planned for the 2023/2024 season. Although the most notable changes are recent, it had already been guessed in the past few months that more than something would change in that of Cologno Monzese (and the surrounding area). On the other hand, with the passing of Silvio Berlusconi, it is useless to turn around, the second son of the family and CEO of one of the most profitable publishing groups in Europe has finally been able to put into practice what he had only theorised until recently.
In fact, among those that have taken on the appearance of authentic ‘daspo’, unexpected confirmations and drastic changes to the programming schedule, it would seem that Berlusconi’s CEO wants to get rid of that horde of television prezzeminaries and theatrics of questionable taste that had beset his networks, giving a renewed image to the company and having the last word on the who, what, when, how, where and why. It is no coincidence that the countless influencers, desperate housewives, servants of appearance and unscripted actors who could only land on OnlyFans have already been banished. And with them, I am sure, many others will have to say goodbye to the red light of Mediaset’s cameras. In particular, all those TV prezzeminies who now, instead of being reduced to sponsoring whatever on social platforms or begging for attention in those evening freak shows where we used to watch them in order to scrape together a euro, will find themselves begging in the streets, full stop!
It is just a pity that the ‘Piersilvian’ turn towards information has inexplicably and unexpectedly involved one of the leading faces of her company. After the closures spread over time of Grande Fratello Vip, Domenica Live and Live – Non è la d’Urso, Barbara d’Urso has suddenly lost even the conduction of her historic Pomeriggio 5. An event that, needless to say, immediately made her long-time detractors grieve, but which I am sure will not stop Lady Share from finding a way to redeem herself.