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Baume & Mercier

The iconic Riviera returns to its roots

Written by Stefano Carazzali

Baume & Mercier is a historic brand with a great tradition. Founded in 1830 in the Swiss Jura, the Maison has always been founded on the pursuit of design and innovation, in order to offer its customers, and enthusiasts in general, products imbued with both aesthetic and technical savoir-faire. Baume & Mercier has therefore always written watchmaking history, producing watches that have become true icons in time.

riviera 10722 (6)

Launched in 1973, the Riviera immediately entered the hearts – and wrists – of the general public, thanks to its distinctive features and totally innovative lifestyle look. It has always been characterised by clean, essential lines, but with a strong character: over its fifty years of existence, the Riviera has been a symbol of freedom, refinement and an elegance that other watches could not express; passing through various eras, it has represented the art de vivre of the Côte d’Azur, from which it took its name, reaching full maturity.

Now Riviera is going back to its roots, with the M0A10722 Chronograph, featuring the characteristic dodecagonal bezel, in a two-tone version, a 43 mm steel case and a sporty appearance, as always, but also extremely chic.

Back in 2021, the Maison had already proposed the fifth generation of this eternal timepiece to insiders and customers, managing to undertake the stylistic and size updating exercise that the times demanded. Now the new version has all the stylistic features of a modern watch with a glorious history behind it: a case with an updated size of 43 mm precisely, a two-tone colour scheme, the use of titanium, a modern and widely used material for lightness, combined with gold PVD finishing.

The chronograph, a complication that is always in demand as a symbol of speed and sportiness, makes a powerful, decisive appearance, capable of withstanding shocks as well as the pressures of water when submerged. The calibre, obviously mechanical automatic, also has date and day functions, visible at 3 o’clock, for extreme completeness of information. The various functions are all clearly visible on the sunbrushed slate grey dial, with a grey flange and concave, blued counters. The Riviera chrono is completed by an integrated grey canvas-patterned rubber strap with a triple folding clasp.

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